ENTERTAINMENT
GCDS x Polly Pocket
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SPECIAL PROJECT GCDS X POLLY POCKET
SERVICES
  • INSTALLATION PRODUCTION
  • EVENT MANAGEMENT AND SUPERVISION
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OUR CHALLENGE When nostalgia gets a glow-up, Nuthouse makes it iconic.

For the launch of the limited-edition  GCDS x Polly Pocket capsule, we support Brother&Sisters to brought childhood dreams back in full color, transforming Milan’s  Giardino delle Arti into a life-sized, walk-inside version of the legendary Polly Pocket compact. Designed by  Giuliano Calza, the collab reimagined the cult classic with a bold, fashion-forward twist and we made sure the experience matched the vibe: playful, dreamy, and totally unforgettable. Guests stepped into a real-world candy-colored fantasy, complete with  Y2K aesthetics and nostalgia overload. Enter  Gusto 17, serving custom ice cream creations, and  Pizza Stella, bringing the flavor with their iconic slices. From curated photo moments to surprise drops, the event was more than a launch. It was a pop culture statement.