For Team Looney Tunes, we created an immersive kids brand activation event in Livigno, one of the host locations for the upcoming Milano-Cortina 2026 Winter Olympics, transforming a day on the snow into a full-scale cartoon adventure. Set in one of Italy’s most iconic alpine destinations, the experience brought Bugs Bunny and Lola Bunny from screen to slopes through interactive winter activities designed for children. From snow games to playful challenges, every moment blended Looney Tunes’ iconic humor with the energy of a winter outdoor event, creating a nostalgic yet contemporary experience. The result was a family-friendly brand experience where classic characters met alpine vibes and kid-powered fun.