Metropolis landed in Milan. And for one weekend only, heroes walked among us. To celebrate Superman Day, we transformed CityLife into the only European stage dedicated to the Man of Steel. A real-life Superman sighting stopped the city in its tracks, while the iconic Daily Planet newsstand brought a piece of Metropolis straight to Milan. Fans stepped inside the story through immersive moments, unexpected encounters and photo opportunities made to feel larger than life. Custom Superman gelato? Naturally.
Even a version for four-legged sidekicks: because Krypto deserves his treat too. And the photobooth? Proof that everyone, given the right moment, can feel heroic. Proud to have brought to life the only official European celebration of a timeless legend. This is how heroes show up. This is Nuthouse.