ENTERTAINMENT
Harry Potter's Butterbeer
play
SPECIAL PROJECT WARNER BROS. DISCOVERY
SERVICES
  • CREATIVE DIRECTION AND CONTENT DESIGN
  • EVENT PRODUCTION
  • PHOTO AND VIDEO CONTENT
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OUR CHALLENGE When Butterbeer Season arrives, Nuthouse is already pouring the magic.

Italy opened a doorway into the wizarding world.
And for one weekend only, Butterbeer became real. To celebrate Butterbeer Season, the Butterbeer Truck arrived in Italy, bringing together thousands of fans of Harry Potter for a one-of-a-kind experience inspired by the most iconic drink of the magical universe. From Milan to Bologna, each stop felt less like a location and more like a spell being cast. Streets turned into gathering places for the wizarding community. Ordinary corners became something else entirely. Warm pub-like atmospheres, unexpected encounters, and details designed to blur the line between story and reality. And then there was it — Butterbeer ice cream. Familiar, nostalgic and just a little bit enchanted. Because in moments like these, magic doesn’t stay on the page. It spills into real life. A shared journey celebrating 25 years of stories, friendship, and imagination that never stopped growing. This is how magic shows up. This is Nuthouse.